Hey 👋 I’m Joe Ward

Let’s connect.

A quick introduction, then we can connect.

Joe Ward

Hi! What should I call you?

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Joe Ward

The systems behind growth

A little GTM machinery.

A GTM machine, from awareness to a growing customer relationshipAn A/B experiment launches a lead into a funnel. Scoring and routing release it onto a sales track, past a demo television and an objection hurdle, into a relationship photo booth. Connected systems below the track enrich, qualify, sync the CRM, and monitor customer health. A feedback circuit returns learning to marketing.CUSTOMER JOURNEYTHE AUTOMATION UNDERNEATHOUTBOUNDABTest & reachQualified?DEMOShow the valueOBJECTIONTHE LONG GAMECUSTOMER SIGNALS FEED THE NEXT EXPERIMENTENRICH / DEDUPSCORE / ROUTECRM / HANDOFFUSAGE / HEALTH

A customer journey is only as good as the system underneath.

Press play to follow one opportunity through the machine, or select a stage to see what makes it work.

Built to connect the dots

I'm a creative, detail-oriented, and technical business partner who's worked with teams from small non-profits, to the Fortune 500, to cutting-edge tech companies - helping them design and implement scalable operations, and get the most from what they have.

Together, we can establish ground-level ops and analytics (ex: process mapping; identifying KPIs and leading indicators - and building useful views), or identify and tackle the more complex and tailored Operations improvements needed to hit ever-more challenging targets (ex: Deep-Dives for Revenue and Ops opportunities; Forecasting and other modeling; Tool or process evaluation + migration; Workflow design and implementation; Customer Tiering, or other large projects).

The journey so far

Articles

  • Strategic Resiliency in Large Corporations
  • Continuous Improvement via Operational Awareness
  • Crypto: What's it worth?
  • The Important Difference Between IDOs and IPOs
  • The Impact of Impact Investing